“A lot of times I will be finishing up a mix on a demo project, or a record and the artist or investor will say, that’s good enough. My response has always been, no, it’s not, it’s a record how you spent part of your life, and you only have one chance at a first impression with a label. It’s gotta be amazing. It may sound sentimental, but many of my demos, go on to become masters; and you only have one chance to make that first impression. You have to be better than anyone else.”
More than just a writer and producer, Mark has gone on to lend his talents to A&R and song consulting and publishing. “I was working with a guy from California who approached me about producing some songs for him. He had told me that the record companies and TAXI weren’t interested in his songs. His songs had promise but they were falling short. I scheduled a call and offered to provide some consulting on the songs. After several sessions, we came up with what we both felt were solid ideas and melodies. I produced three songs, and a Canadian Artist cut one, TAXI raved about them and asked who the producer was, and the third song is on hold to be cut. Talk about an about face by the record companies and TAXI!”
Whether it’s a demo or a master Mark Riddick is working on, he consistently provides a fresh, top quality, production Guaranteed. “My philosophy has always been, if the artist doesn’t like it, they don’t pay.” –Mark Riddick
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